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From Dr. King

The findings are not what you might expect! This exciting article provides valuable information to support faculty need to have a web-based professional voice and image. Social media is where a lot of global communication, and information seeking occurs today.

If you need help developing your social media or web-based professional presence,please contact us. Our Faculty tune Up will provide the tools to identify your needed direction, next steps as well as the resources and skills to accomplish as much as you desire!

For more information about these services in general visit www.TransformationEd.com/mentoring, or email or phone Dr. Kathy King personally Kpking (at) transformationed.com

42 Million U.S. Women Use Social Media: Blogs Most Influential

Is the jury still out in your mind as to whether social media matters in business? If so, a recent survey might make you change your mind. In fact, it may cause you to re-think your entire marketing outreach, especially if you market to women.

The study found that 42 million women in the United States (roughly53% of the 79 million adult women in the United States who use the Internet) participate in social media at least weekly. As they spend more time with social media, women are spending correspondingly less time with traditional media: 39% less on newspapers, 36% less time reading magazines, and 30% less time watching TV.

That’s according to a recent social media survey by BlogHer, the women’s blog network, along with iVillage and Compass Partners.

Of course, the flight from traditional media to social media has been reported before and may not be startlingly new to you. But this particular survey digs much deeper. There are 3 interesting findings that I would like to point out, that are worth spending time considering:

[This article discusses...]

Interesting Finding #1: Social Networks Like Facebook Get the Most Usage

Interesting Finding #2: Blogs Wield the Widest Influence

Interesting Finding #3: Women Look to Blogs for Business, Politics, Cars and Technology

Read the entire survey, which you can download here (PDF), along with the press release.It was released at the end of April 2009, and surveyed 2,821 women in the general U.S. population, 1,008 women from the BlogHer network, and788 women in the iVillage network.

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